Doritos® Dinamita® College Brand Ambassador (Spring 2024)
Nationwide
Description
Update: Here is the job listing for the Fall 2024 semester/quarter!
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In this role, you will have the opportunity to introduce your peers to the latest addition in the Doritos® family: Dinamita®. You’ll be instrumental in making it the snack of choice for Gen Z on college campuses.
Your main tasks include conducting tabling events in populated areas on campus to offer samples of Dinamita®, and similarly sampling it within student organizations during ‘key moments’ of the Spring semester: Super Bowl, March Madness, Spring Break, and Midterms/Final exams. You will also create and share social media content on TikTok.
Please note: We're selecting multiple Brand Ambassadors. If you have a friend who's a great fit, share this job listing and encourage them to apply – you might get to work together!
Timeline: This is a part-time job for the Spring 2024 semester. Here is the expected timeline:
- On-Boarding + Training: Monday, January 29th - Sunday, February 4th (1-week)
- Program Execution Period: Monday, February 5th - Sunday, April 14th (10-weeks)
ABOUT DINAMITA®
The Brand:
Introducing Doritos® new product line, Dinamita®, bringing that main character energy we need in 2024. A brand so absurdly confident, intensely unhinged, dangerously magnetic, and delightfully mind blowing, with a product delivering on that complex heat, Dinamita® is bringing a snacking experience that just hits different. We’re here to ignite you to break from the bland and enjoy a moment of absurd engagement! Go ahead, try us!
The Product:
Rolls:
Rolls brings intense flavor, heat, and crunch to up the ante on your snacking game. With our OG, Chile Limón, and our new flavor, Flamin’ Hot® Queso, Dinamita® rolls is sure to change your snacking game in 2024.
Sticks:
The newest addition to Doritos® Dinamita® is Sticks. With complex flavors and a touch of heat, Dinamita® Sticks creates a unique and multi-dimensional snacking experience. With 3 new flavors, Smokey Chile Queso, Tangy Fiery Lime, and Hot Honey Mustard, Dinamita® sticks are here to shake up 2024.
Benefits
- Earn a $600 stipend upon successful completion of the program. It is designed for Ambassadors to make approximately $20/hr.
- Receive free Dinamita® branded t-shirt and crewneck to wear for your activations and around campus
- Enjoy a fun, part-time job that fits into your busy college schedule
- Play a role in Dinamita®’s growth story and interact with their team throughout the program
- Gain valuable entrepreneurial experience in marketing and communication
- Opportunity to receive LinkedIn recommendations and future job references
- Top performing Brand Ambassadors may receive exclusive perks and additional monetary bonuses throughout the program.
Responsibilities
Over the course of 10-weeks, you will complete the following tasks:
- 4 campus-wide tabling events in high-traffic areas to provide Dinamita® samples to the general student population. Ambassadors will work in pairs of two to execute each event. Ambassadors will be responsible for receiving university permissions, promoting and executing each event.
- 3 student organization product drops: distributing Dinamita® samples within student organizations on-campus
- 5 TikTok posts
In addition to the tasks above, you will also be responsible for the following logistics:
- Pre-program virtual training
- Pre-program planning
- Weekly communication with EvolveZ via Slack and group video calls
- Weekly recap forms
- Content in the form of pictures and videos
Qualifications
- Must be a full-time, currently enrolled college student available to promote Dinamita® in-person on your college campus in the upcoming Spring semester
- Should not be participating in another Ambassador program with a packaged snack company
- Passionate about event planning, TikTok content creation & promotion, and being a trendsetter for new products
- Added bonus if you love Doritos® and are truly excited about helping launch their new flavor!
- The ability to connect with Greek Life and campus clubs is crucial for this role.
- A strong presence on TikTok
- We're selecting multiple Ambassadors for each university. If you have a friend who's a great fit, share this job listing and encourage them to apply – you might get to work together!
- This paid, part-time role is as a 1099 Independent Contractor. Applicants must be legally eligible to work in the US and possess a valid SSN.
HOW EVOLVEZ WORKS:
EvolveZ works with companies like Dinamita® to create and execute their Brand Ambassador programs. For this program, the EvolveZ team will interview, hire, train, and manage the Ambassadors on a weekly basis, while the Dinamita® team maintains general oversight.