Doritos® Dinamita® College Brand Ambassador

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In this role, you will introduce your peers to the newest addition in the Doritos® family: Dinamita®. You’ll be instrumental in making it the snack of choice for Gen Z on college campuses.

Your main tasks include distributing Dinamita® product samples through tabling events in populated areas on your campus and within student organizations, as well as creating and sharing engaging social media content on your personal TikTok account.

We're selecting multiple Brand Ambassadors at each University. If you know friends who would be interested, share this listing and encourage them to apply – you might get to work together!


Timeline: This part-time role runs through the Fall 2024 semester/quarter. Exact dates are subject to minor adjustments.

  • On-Boarding + Training: Monday, August 5th  - Sunday, August 25th (3-weeks)
  • Program Execution Period: Monday, August 26th - Sunday, November 17th (12-weeks)



Introducing Doritos® new product line, Dinamita®, bringing that main character energy we need in 2024. A brand so absurdly confident, intensely unhinged, dangerously magnetic, and delightfully mind blowing, with a product delivering on that complex heat, Dinamita® is bringing a snacking experience that just hits different. We’re here to ignite you to break from the bland and enjoy a moment of absurd engagement!

Our rolled tortilla chips brings intense flavor, heat, and crunch to up the ante on your snacking game. With our OG, Chile Limón, and our new flavor, Flamin’ Hot® Queso, Dinamita® is sure to change your snacking game in 2024.

Learn more about Dinamita® on TikTok, and our website. Go ahead, try us!


  • Earn a $600 total stipend for the program, split up into biweekly payments
  • Receive a free Dinamita® branded t-shirt and crewneck to wear at your activations/around campus
  • Enjoy a fun, part-time job that fits into your busy college schedule
  • Play a role in Dinamita®’s growth story and interact with their team throughout the program
  • Gain valuable entrepreneurial experience in marketing and communication
  • Top performing Brand Ambassadors may receive additional perks and monetary bonuses


Over the course of 12-weeks, you will complete the following tasks:

  • Distribute 500 Dinamita® product samples. Samples arrive in 2 increments throughout the program. You will distribute samples through a combination of tabling events in populated areas on your campus and sampling within student organizations.
  • 5 TikTok posts
  • Participate in 1-2 Lunch & Learn video group calls during the program (optional)

In addition to the tasks above, you will also be responsible for the following logistics:

  • Pre-program virtual training & planning
  • Weekly communication with EvolveZ via Slack and video calls
  • Capture & submit picture and video content throughout the program
  • Adhere to task due dates/milestones


  • Must be a full-time, currently enrolled college student available to promote Dinamita® in-person on your college campus in the upcoming Fall semester/quarter.
  • Should not be participating in another Ambassador program within the packaged snack industry
  • Passionate about event planning, social content creation & promotion, and being a trendsetter for new products amongst your peers. Added bonus if you already love Doritos® & Dinamita®!
  • The ability to connect with on-campus organizations (Greek Life/campus clubs) is crucial for this role.
  • A strong presence on TikTok is required. We require applicants to consistently have videos that generate over 500 views.
  • Ambassadors must make their TikTok accounts public and unhide likes throughout the program.
  • This paid, part-time role is as a 1099 Independent Contractor. Applicants must be legally eligible to work in the US and possess a valid SSN.



EvolveZ works with brands like Dinamita® to create and execute their Brand Ambassador programs. For this program, the EvolveZ team will interview, hire, train, and manage the Ambassadors on a weekly basis, while the Dinamita® team maintains general oversight.