Description

In this role, you will re-introduce your peers to HOT POCKETS®, driving brand awareness and making it the frozen snack of choice on your campus! You will focus on 3 product lines in this job, with the first 2 being priorities: 

• **The new “High Protein” in single packs w/ flavors like Chipotle Chicken and Barbacoa-Style Beef featuring 20g of protein per pocket.
• **The OGs - Pepperoni + Ham & Cheese - in new single packs
• The “Hidden Valley Ranch” flavors in 4-pack boxes

Your main tasks are to: (1) Buy the HOT POCKETS® products from your local retail store (you will be reimbursed!) to sample unopened, uncooked products on-campus ; (2) Create and share engaging social media content on your personal Instagram and TikTok accounts.

We're selecting multiple Brand Ambassadors at each university. If you know friends who would be interested, share this job and encourage them to apply – you might get to work together!

NOTE: There must be retail stores near your campus carrying the 3 product lines mentioned above for you to be eligible for this job. Submit your application & we will confirm retail store availability on our side.

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Timeline: This part-time role runs through the Fall 2025 semester/quarter.

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About HOT POCKETS®:

Hot Pockets®—two words that are impossible to read without singing the jingle. That's because HOT POCKETS® fuels your hustle with meaty, cheesy deliciousness that’s always ready when you are. Our new HOT POCKETS® High Protein takes this to a new level featuring 20g of protein per pocket and flavors like Chipotle Chicken and Barbacoa-Style Beef inspired by your favorite restaurants. Whether you’re looking to fuel up for a cram sesh or sharing with friends during a movie night, HOT POCKETS® is here to keep your stomach happy.

Join us and discover more about HOT POCKETS® on TikTok. It’s time to embrace the deliciousness—try us today!

Benefits

• Earn a $875 stipend for successful completion of the program. Payments to be made bi-weekly via PayPal or Venmo.
• Additional opportunities to earn cash bonuses throughout the program
• Enjoy a fun, part-time job that fits into your busy college schedule
• Gain valuable entrepreneurial experience in marketing and communication

Responsibilities

Over the course of the Fall semester/quarter, you will complete the following tasks:

• Purchase HOT POCKETS® products (variety of the 3 options listed above in the job description) from your local retail stores to distribute on-campus. Ambassadors must distribute unopened, uncooked products. The goal is to hand out the products in an experiential way. Think of a watch party with your friends or within a Greek/student org you’re a part of. Ambassadors will be reimbursed for purchasing the frozen products (up to $320 total). All products will be sampled for free.
• 5 TikTok posts - the best content will receive additional promotion through various strategies, giving you greater visibility and the opportunity to grow your social media following.
• 2 Instagram Reels - repost of your best performing TikTok post
• 5 Instagram stories

In addition to the tasks above, you will also be responsible for the following:

• Pre-program virtual training & planning
• Weekly communication with EvolveZ via Slack and video calls
• Capture & submit picture and video content throughout the program
• Additional tasks possible related to feedback reporting and product reviews
• Adhere to task due dates/milestones that will be shared during program training

Qualifications

• There must be retail stores near your campus carrying the 3 product lines mentioned above in the job description for you to be eligible for this job. Submit your application & we will confirm retail store availability on our side.
• Must be a full-time, currently enrolled college student available to promote HOT POCKETS® in-person on your college campus in the upcoming Fall 2025 semester/quarter.
• Should not be participating in another Ambassador program within the frozen meal industry.
• Comfortable handling non-vegetarian products - there are no vegetarian HOT POCKETS® options available
• This paid, part-time role is as a 1099 Independent Contractor. Applicants must be legally eligible to work in the US and possess a valid SSN.
• Passionate about event planning, social content creation & promotion, and being a trendsetter for new products amongst your peers. Added bonus if you already love HOT POCKETS®!
• The ability to connect with on-campus organizations (Greek Life/campus clubs) is preferred.
• A strong & “brand safe” presence on Instagram & TikTok is required. For Instagram, we require applicants to have at least 1,000 followers with strong engagement rates. For TikTok, we require applicants to consistently have videos that generate over 500 views. Furthermore, content on both platforms should avoid cursing (including in music), profane gestures or actions, underage drinking, and overly religious or political topics.
• Ambassadors must make their Instagram & TikTok accounts public and unhide likes throughout the program.

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HOW EVOLVEZ WORKS: 

EvolveZ partners with brands like HOT POCKETS® to run their college Brand Ambassador programs. Our team manages the entire process—from interviews and hiring to training and weekly management—while the HOT POCKETS® team provides general program oversight.

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The EvolveZ referral program awards you a $100 bonus for anyone you refer that's hired for any job on EvolveZ. If you are interested in referring your peers for this Fall semester/quarter jobs, fill out this form - once you submit it, monitor your email & we will get you set up!